Coronavirus Shopping Trends: Are They Here to Stay?

Ombori Delves Into Coronavirus Shopping Trends
Ombori Delves Into Coronavirus Shopping Trends

3 COVID-19 Retail Shopping Trends

  • E-commerce reportedly now accounts for all U.S. sales, up from 11.8% in the first quarter.
  • Retail-oriented credit-card and debit-card spending increased from January 2020 to January 2021.
  • During April’s shelter-in-place rules, online spending in the retail sector grew from before COVID-19 to over 80% at its highest during the pandemic.
  • Online retail sales increased 32.4% year over year in 2020 and are up 39% in Q1 2021
  • The pandemic contributed to an additional $105 billion in U.S. online revenue in 2020, accelerating e-commerce by two years.
  • Online sales rose by 32.4% from 2019 to 2020, increasing from $598.02 billion to $791.70 billion.
  • 26% of consumers had used curbside pickup for non-grocery items during the pandemic as of August.
  • 24% had used curbside multiple times since COVID-19.
  • 20% planned to use curbside more for the remainder of 2020.
  • 17% tried curbside for the first time.
  • 14% said they plan to use curbside even after shopping in stores returns to normal.
  • Provided an alternative shopping method that did not include shipping costs.
  • Ensured quick service for customers by permitting them to order online and be notified once their order was ready for pick up.
  • Allowed customers to know whether specific items were available ahead of their shopping experience; this reduced the number of customers in stores while increasing businesses’ conversion rates.
  • Offered quick returns and exchanges at local stores.
  • Increased retail store traffic both in-store and online.
  • Promoted a safe and secure shopping experience.

Will These Trends Stay in a Post-COVID World?

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Father, husband, coder and entrepreneur. Founder of @omborigroup

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Andreas Hassellöf

Andreas Hassellöf

Father, husband, coder and entrepreneur. Founder of @omborigroup

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