Small Business, Big Impact: How Retail Technology Can Transform Small Businesses

Ombori on small business

Queue Management Tools

  • They reduce the size of customer queues.
  • They increase retail sales.
  • They improve customer health and safety.
  • They improve communication between retailers and customers.
  • They help retailers manage staff.
  • They provide analytics that can be used to improve business operations.
  • Optical people counters: closed-circuit television (CCTV) and stereo vision
  • Thermal people counters
  • Mono people counters
  • WiFi people counters: signal tracking
  • Infrared (IR) people counters
  • Improved staffing
  • The ability to analyze and modify marketing campaigns
  • The ability to understand tracking conversion rates
  • More useful data
  • Improved customer service
  • Increased safety for customers and staff: The Ombori Grid People Counter has been deployed extensively to assist with meeting COVID-related occupancy rules, but it is also frequently used to improve business outcomes, make data-driven decisions, and increase revenue.
  • Increased revenue and business efficiency: For shopping centers, retail chains, museums, restaurants, and similar businesses, gathering and analyzing customer traffic data can result in crucial insights that drive sales, improve conversion rates, and assist in making better marketing and spending decisions, thus creating value in terms of greater revenue and business efficiency.
  • Analytics for improved customer satisfaction: Retailers can also obtain powerful insights into consumer habits by counting the number of people entering, exiting, and passing by the store in real-time. This data can be gathered anonymously and accurately. Furthermore, businesses can automatically exclude staff members from the count to get true traffic measurements.
  • Generate more sales by ensuring visitors see the most important retail offers
  • Convert in-store visits and passers-by into online relationships
  • Reduce the hours and effort required by staff to update and manage content
  • A restaurant can automatically switch menus from breakfast to lunch at a certain time during the day.
  • A café can switch to promoting iced coffee on its specials board as the temperature rises outside.
  • A supermarket can show grocery offers with a QR code that customers can scan to see recipes incorporating promotional items.
  • Provide general information to customers (digital/interactive signage )
  • Checkout customers or process payments
  • Weigh and label products (such as produce or bulk items) for checkout at another location
  • Provide directions or locations to find specific products
  • Schedule in-store appointments or consultations (such as with a makeup artist in a department store or with an on-site nutritionist in a grocery store)
  • Decreased for customers or passengers
  • Increased efficiency (and related profits) because more people can serve themselves in a shorter amount of time
  • Less human interaction with staff, so team members can focus on other tasks
  • Multi-service functionality (for example, a single system can provide information and take payments)
  • Greater customer control over how they interact with your company (thereby improving the overall customer experience)
  • Shipping alternative: Customers do not have to pay an additional fee for shipping. Businesses can offer them the ability to order online and pick up items on the same day.
  • Quick service: Customers do not have to wait in long lines. They can notify businesses when they arrive and receive their order almost immediately.
  • In-stock purchases: Online platforms provide customers with real-time data about which items are currently available in the store.
  • Increased retail store traffic: Additional pick-up methods promote more visits to the store and increase conversion rates.

Benefits of Using this Technology in Your Small Business

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Andreas Hassellöf

Andreas Hassellöf

2.1K Followers

Father, husband, coder and entrepreneur. Founder of @omborigroup