Small Business, Big Impact: How Retail Technology Can Transform Small Businesses

Ombori on small business

Queue Management Tools

Did you know that Americans spend an estimated 37 billion hours per year waiting in line? In an environment where immediate, fast-paced service is expected, Americans seek out retail experiences that respect their time — and waiting in line does not fit into the equation. To accommodate consumer demand, businesses are turning to queue management tools.

  • They increase retail sales.
  • They improve customer health and safety.
  • They improve communication between retailers and customers.
  • They help retailers manage staff.
  • They provide analytics that can be used to improve business operations.
  • Thermal people counters
  • Mono people counters
  • WiFi people counters: signal tracking
  • Infrared (IR) people counters
  • The ability to analyze and modify marketing campaigns
  • The ability to understand tracking conversion rates
  • More useful data
  • Improved customer service
  • Increased revenue and business efficiency: For shopping centers, retail chains, museums, restaurants, and similar businesses, gathering and analyzing customer traffic data can result in crucial insights that drive sales, improve conversion rates, and assist in making better marketing and spending decisions, thus creating value in terms of greater revenue and business efficiency.
  • Analytics for improved customer satisfaction: Retailers can also obtain powerful insights into consumer habits by counting the number of people entering, exiting, and passing by the store in real-time. This data can be gathered anonymously and accurately. Furthermore, businesses can automatically exclude staff members from the count to get true traffic measurements.
  • Convert in-store visits and passers-by into online relationships
  • Reduce the hours and effort required by staff to update and manage content
  • A café can switch to promoting iced coffee on its specials board as the temperature rises outside.
  • A supermarket can show grocery offers with a QR code that customers can scan to see recipes incorporating promotional items.
  • Checkout customers or process payments
  • Weigh and label products (such as produce or bulk items) for checkout at another location
  • Provide directions or locations to find specific products
  • Schedule in-store appointments or consultations (such as with a makeup artist in a department store or with an on-site nutritionist in a grocery store)
  • Increased efficiency (and related profits) because more people can serve themselves in a shorter amount of time
  • Less human interaction with staff, so team members can focus on other tasks
  • Multi-service functionality (for example, a single system can provide information and take payments)
  • Greater customer control over how they interact with your company (thereby improving the overall customer experience)
  • Quick service: Customers do not have to wait in long lines. They can notify businesses when they arrive and receive their order almost immediately.
  • In-stock purchases: Online platforms provide customers with real-time data about which items are currently available in the store.
  • Increased retail store traffic: Additional pick-up methods promote more visits to the store and increase conversion rates.

Benefits of Using this Technology in Your Small Business

Each technology offers businesses its own benefits. However, all of these systems guarantee the following advantages for small businesses:

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